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Business, Advertising & Public Relations BA (Hons)

What makes Business, Advertising & Public Relations BA (Hons) at Worcester special?

This is a highly distinctive course which allows you to develop specialist expertise in advertising and public relations. You will develop the understanding of public relations, advertising and social media needed to work within a specialist communications agency or in a marketing communications role in any organisation. You will also develops skills (such as persuasive communication, the ability to think creatively and analytically, make logical decisions, interpret and use management information and manage projects) to underpin a successful career in general business management.

It is taught by specialists with extensive professional experience of domestic and international marketing communications, advertising and public relations (both agency and client-side) who are engaged in internationally significant research.

Key features

  • A work-related curriculum that develops knowledge, skills, the ability to think critically, innovate, and adapt to volatile, ambiguous and complex situations
  • Integrates professional body accreditation (CIPR) and meaningful engagement with business through the optional one-year paid work placement
  • Opportunities to develop digital marketing campaigns through the School’s Media Lab
  • Inspired by, and engaged in, the latest thinking through contemporary research and knowledge exchange
  • Develops a global mind set through international engagement and the opportunity to study abroad in America, Canada, Europe, Australia or New Zealand
  • A focus on creativity and innovation including the opportunity to start your own business through the Business School Incubator
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Exemptions and other recognitions

CIPR: Chartered Institute of Public Relations recognition confirms that course content has been assessed to provide relevant skills and knowledge development towards a career in public relations or communications.

Sage: The University of Worcester works in partnership with Sage and CIMA to award students a CIMA Accredited Sage Certificate. Available on undergraduate awards where students select Business Accounting Systems as an option module. 

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Business at Worcester is changing

This course is part of our 2017 Business course portfolio.

 

If you are interested in joining us in 2018, please see our new range of courses.

Entry requirements

What qualifications will you need?

112

UCAS tariff points

Entry requirements

112 UCAS Tariff points and Grade C in GCSE English Language and Mathematics

The points above are the new UCAS tariff, which will be used for courses starting from September 2017. See our new UCAS tariff page for more information.

Other information

If you have any questions about entry requirements, please contact the Admissions Office on 01905 855111 or email admissions@worc.ac.uk for advice.

Further information about the UCAS Tariff can be obtained from http://www.ucas.com   

Book your place at an Open Day

Want to know why so many students love living and studying in Worcester?

Our open days are the perfect way to find out.

Book your place

Course content

What will you study?

Here is an overview of current modules available on this course. Regular updates may mean that exact module titles may differ.

Year 1

Core modules

Module options

Year 2

Core modules

(content will vary if you choose to spend a semester at a partner university overseas)

Module options

Optional placement year

You can choose to take a placement year and convert your degree to a 4-year sandwich degree with virtually all of our full-time Single Honours degrees in Business or Computing by taking a year in industry between your second and final years.

You will be able to apply to spend your placement year at an organisation of your choice, anywhere in the UK. Placement opportunities are available in all business sectors, including marketing, advertising, PR, HR, business management, finance, economics, programming and game design.

Visit our work placements page for more information.

Year 3

Core modules

Teaching and Assessment

How will you be taught?

You will learn how to:

Explore the real-life application of learning via tutors with business experience, via work placement, and via contact with local, national and international businesses – in the past these have included Shell, Barclays Bank and the BBC.

There will be opportunities to take part in projects for clients, visits to businesses, live and computerised simulations, case studies and exhibitions alongside the usual lectures, workshops and seminars. You will develop a range of skills, which you can evidence on your CV and talk about at job interviews

Teaching approach

Worcester is a place where you will be supported to reach your full potential as a self-directed learner ready to make an immediate impact in the world of work. Tutors are friendly, approachable and accessible and virtual resources enable you to work flexibly to suit your own learning preferences and busy lifestyle.

You will progressively build your knowledge and expertise across levels of study through modules which are delivered in different ways, perhaps through traditional lectures and seminars as well as e-lectures, workshops and simulations. In a typical week, you will have 12 hours of scheduled contact time, which you will supplement with one-to-one tutorial meetings and around 20 hours of guided independent study.

Assessment

There are a variety of assessment types – reports, presentations, projects, examinations – and sometimes you will even be able to choose an assessment style to suit you.

Meet the team

Here are a few of the current members of the department who teach on this course.
See the full Worcester Business School team.

  • Dr Paulo Mora-Avila

    Paulo has an extensive international experience in the fields of Marketing, Advertising and PR, performing roles both in academic and practical levels.

    He holds an MBA from Royal Holloway University of London and a PhD in Marketing, Social Media and Consumer Behaviour with a focus on branding from the University of Birmingham.

    Paulo’s teaching experience include Lecturer in Marketing at Birkbeck University of London, Lecturer in Marketing Strategy at Hult Business School and Assistant to Lecturers in Marketing Management at Birmingham University. His teaching and research areas of interest include, consumer behaviour, brands, social media, digital marketing, corporate reputation, and cross-cultural and cross-generational marketing.

  • roger-saunders-business-university-worcester

    Roger Saunders

    Roger Saunders has been a lecturer for 16 years teaching on a range of marketing and advertising modules. His specialist discipline area is in the use of metaphors in advertising. As well as numerous papers delivered to the Academy of Marketing he is also the author of a chapter on advertising in a specialist German wine marketing text. His current area of research interest is in teaching and learning, specifically the use of group work in both formative and summative contexts, as well as enhancing student engagement through innovations in teaching practice.

    Roger spent several years working in various different hotels before working for a telephone marketing company which was taken over by Reed Business Call, part of Reed Business Publishing, where he was promoted to Account Executive. After completing his Master’s degree Roger worked for six and a half years for an international training organisation, as a Sales & Marketing Consultant. During this time he worked with a number of major national and international organisations, including Standard Life, Safeway, Tetra Pak and Procter and Gamble.

    Roger is the Student Experience Tutor, StARs Coordinator and Joint Honours Coordinator.

Careers

Where could it take you?

Employability

We recognise that optimising your future employment and earning potential are a key factor in selecting your degree. All of our courses:

  • Are written and taught by business professionals who adopt a real-world approach to learning, teaching and assessment and are fully aware of what today’s employers are looking for
  • Help you develop the skills required by graduate employers – research and problem solving, critical analysis, communication, numeracy, self-management, team working, leadership, self-awareness, use of IT, enterprise and creativity
  • Include the opportunity to learn through work-based projects, allowing you to ‘earn as you learn
  • Are accredited by, recognised by or mapped to professional qualifications and/or associations as appropriate
  • Provide access to our broad network of business managers and employers (including our own Business School Advisory Board) who work closely with us to design courses, offer scholarships and prizes, host student visits, provide work-related projects and contribute to teaching activities
  • Offer employment preparation workshops which include CV preparation (including access to our electronic CV Compiler Tool) and mock interviews

  • Case study

    Employer's view

    "We've had a fantastic time with the students from the University of Worcester Business School. The Business Challenge module is truly innovative, providing opportunities to be creative and work with a great group of people. The students have not only left Funny Blood with a lasting legacy of ideas, campaigns and contacts but they've also raised awareness of Platelet Function Disorders both locally and - literally - Worldwide as well as raising vital funds for the Haemophilia Unit at Birmingham Children's Hospital. Their projects have provided us with some amazing experiences like playing the giant killers at Worcester City FC, being on court with the Davis Cup players at Pershore Tennis Centre and Worcester Wolves and saving lives via #giveblood with NHS Give Blood. As a result, Funny Blood's been featured in the local press and radio a number of times and our social media interaction has increased; at the project's peak, our reach on Facebook was over 57k. A truly fantastic experience, thank you!"

    Ruby Edwards
    Founder, Funny Blood

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Request or download a prospectus

Request now

Costs

How much will it cost?

Full-time tuition fees

UK and EU students

The standard tuition fee for full-time UK and EU students registering in 2017 will be £9,250.

For more details, please visit our course fees page.

International students

The standard tuition fee for full-time international (non-EU) students registering in 2017 will be £11,700 per year.

For more details, please visit our course fees page.

Part-time tuition fees

UK and EU students

The standard tuition fees for part-time UK and EU students registering on this course in 2017 will be £1,156 per 15-credit module, £1,542 per 20 credit module and £2,313 per 30-credit module.

For more details, please visit our course fees page.

Additional costs

Every course has day-to-day costs for basic books, stationery, printing and photocopying.  The amounts vary between courses.

If you decide to take up the optional placement year accommodation and travel costs may be incurred dependent on location of placement. As placements are paid by the employer at minimum wage plus these costs can be covered by the student’s wage. During this year you will pay 10% of normal academic fees to the University. You are provided with a placement tutor, and have access to the advice of the full placement team, as well as all University student support and services.

There are also occasional trips which may require you to incur travel costs.

Accommodation

Finding the right accommodation is paramount to your university experience, and our welcoming student communities are great places to live and study.

We have over 1,000 rooms across our halls, 358 of which were new in 2009. We offer halls of residence to suit every budget and need, from our 'Traditional Hall' at £94 per week to the £153 per week 'En-suite Extra'.

For full details visit our accommodation page.

Apply

How do you apply?

Applying through UCAS

Single Honours
Business, Advertising & Public Relations BA (Hons): NP52
With additional placement year: NP12

 

UCAS is the central organisation through which applications are processed for entry onto full-time undergraduate courses in Higher Education in the UK.

 

Read our How to apply pages for more information on applying and to find out what happens to your application.

UCAS CODE:

NP52 or NP12

Apply now via UCAS

Get in touch

If you have any questions, please get in touch. We're here to help you every step of the way.

Admissions office

01905 855111
admissions@worc.ac.uk  

Admissions tutor

John Gardener
01905 855357
j.gardener@worc.ac.uk