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What makes Creative Digital Media at Worcester special?

This is an exciting course, noted for its breadth, opportunity to try new fields and the encouragement to experiment. With digital increasingly mediating how we interact with each other and the world, expertise in creative digital media production has never been so highly sought after; the creative industries now generate £8 million every hour for the UK economy.

This is a course designed by professionals to produce professionals. At Worcester, we don’t just want to teach you how to animate or use a camera, we support your development as a skilled digital media professional. Alongside your exploration of a range of established and emerging media, you will build theoretical insights that will help inform and drive your practice, as well as the real-world experience and portfolio you will need to launch your career.

Key features

  • Excellent facilities including the Digital Arts Centre with broadcast standard film and sound studios, as well as industry standard photography studios and computer suites
  • Extensive industry links, including live professional briefs run in collaboration with major organisations, expert guest lecturers and our own commercially experienced staff team
  • With options in film, graphic design, animation, illustration and photography, you can develop the multi-disciplinary expertise required in this rapidly evolving sector
  • Showcase your talent with our final year Degree Show. A prestigious private view opens the exhibition, your chance to share your work with top industry professionals

Entry requirements

What qualifications will you need?


UCAS tariff points

Entry requirements

104 UCAS tariff points.

Shortlisted applicants are invited to attend for interview and to provide a portfolio for consideration.

The points above are the new UCAS tariff, which will be used for courses starting from September 2017. See our new UCAS tariff page for more information.

Other information

If you have any questions about entry requirements, please contact the Admissions Office on 01905 855111 or email for advice.

Further information about the UCAS Tariff can be obtained from   

Creative Digital Media Course Video

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Course content

What will you study?

Here is an overview of current modules available on this course. Regular updates may mean that exact module titles may differ.

Year 1


  • Crafting the Digital Image
  • Design: Skills and Theory


  • Introduction to Animation: Human Locomotion
  • Character and Characterisation
  • Video Production Project
  • Introduction to Sound Design
  • Multimedia in Context
  • Image Making
  • Illustration: Origins and Function

Year 2


  • Motion Graphics
  • Digital Photography and Image Manipulation 


  • Creating Sound for the Moving Image
  • 2D Animation
  • Introduction to CGI 1: Modelling and Texturing
  • Introduction to CGI 2: Rigging and Animation
  • Stop Motion Animation
  • Negotiated Video Production
  • Digital Photography
  • Multi Camera Studio Production
  • Graphic Design for Internet and Multimedia
  • Graphic Design for Print
  • Digital Sound Design
  • Narrative Illustration
  • Editorial and Advertising Illustration

Year 3


  • Independent Study
  • Major Negotiated Project
  • Creative Digital Media Professional Practice



  • Extension Modules
  • Experimental Practice
  • Studio Photography
  • Negotiated Project
  • Documentary Photography

The fact that I can ‘pick and mix’ from so many modules (from film, to photography, to art) is great; the course gives you the chance to have a go at everything. The tutors are very knowledgeable too.

David Birch, Creative Digital Media BA (Hons)

  • Jack_Moss_Profile

    Case study

    Jack Moss

    Motivational, helpful and inspirational teaching staff would be high on most students’ list of priorities when selecting a university to attend and a course to study. For Jack Moss, these factors were of primary importance, and he is full of praise for the contribution his lecturer, David James, made throughout Jack’s time at university. Jack, who graduated with a First Class Honours degree, says: “I was really inspired by David. I wasn’t entirely sure which path I wanted to follow until I had a motion graphics lecture with him at the end of my second year. Motion graphics was a great discovery for me; I could do the 2D animation that I was fond of but also incorporate that with 3D elements.

  • ah-3-large

    Case study

    Alan Headspeath

    Alan Headspeath studied at the Open University before coming to Worcester. During his undergraduate course, he was the Mature Students Officer.

    Alan chose Worcester because it offered the course that he wanted and because it was local to where he lived. He felt that the University has good facilities and offers a friendly, outgoing sense of community. He says of the programme, “The course is very diverse but the subjects that it encompasses are also linked.” Alan appreciated the fact that the tutors are friendly and approachable and excellent within their specialist fields.

    Active in the Red Cross, Alan decided to undertake voluntary work in third world countries on graduation, using the subject, creative and management skills he gained on his course.

Teaching and Assessment

How will you be taught?

You will learn how to:

  • Innovate and be a highly creative thinker in the exciting, fast-moving creative and cultural industries.
  • Develop a range of visual communication skills across a wide range of established and emerging media.
  • Work as a digital media creative, particularly as a freelancer designer or where new creative thinking is required.
  • Develop a portfolio of professional and experimental work within the broad field of creative digital media practices.
  • Appreciate the importance of exploring relationships between theory and practice in digital arts.
  • Generate and select ideas appropriate to the pursuit of creative digital media practice across a range of platforms.
  • Deploy creative strategies to create co-ordinated professional campaigns.
  • Develop imaginative, technical and problem-solving skills that enable you to perform effectively, professionally and creatively in digital media-based creative industries and work, or to move on to further academic study.
  • Innovate commercially, with the opportunity to receive professional training through Creative Enterprise.
  • Prepare yourself for the workplace through CV building, career mapping, the development of productive working relationships through group learning activities and the acquisition of specialist skills.

Teaching approach

  • Lectures; seminars; demonstrations; work simulations; tutorials; group and individual project work; supervised independent learning; open and resource-based learning; e-learning; production practice; work experience and placements.
  • Teaching involves medium and small group sessions, the latter especially during workshop activities related to the acquisition of production skills.
  • Intensive ‘live’ pressure projects with team pitches to real clients.
  • A mix of tutor- and student-led sessions and independent learning.
  • Learning opportunities to enable active assimilation, application, questioning, debate and critical reflection.
  • Guest speakers and visits as part of the learning process.
  • Teaching sessions led by a range of industry expert practitioners.


Your work will be variously assessed through reflective reports, practical work, tutor, peer and self-assessment. This encourages independent learning and increases your awareness of the conceptual, productive, contextual, critical, personal and interpersonal skills involved in the creative process.

Meet the team

Here are a few of the current members of the department who teach on this course:

  • Helen Holmes

    At Worcester, Helen is Course Leader Creative Digital Media, and teaches Creative Digital Imaging and Typography; Publication Design and Design Skills and Theory, as well as Live Briefs, Industry Collaboration and Professional Practice for third years. Helen has extensive professional experience in design for the community, corporate identity, advertising, branding and - her speciality - typography.

  • david-james-humanities-worcester-university

    David James

    David James gained his BA (Hons) Fine Art at the University of Reading, which he followed with postgraduate study at the Slade School of Fine Art, University College London. He later gained an MA Fine & Media Arts from the University of Gloucestershire whilst working in the television industry as a motion graphics designer and art director, heading the Design Group at ITV West. He was elected a Fellow of the Chartered Society of Designers in 1987, a Fellow of the Higher Education Academy in 2005 and a Fellow of the Royal Photographic Society in 2015.

    David teaches motion graphics, graphic design, photography, video production, illustration and contextual studies. In recognition of his portfolio of work, he has just been directly awarded Fellowship of the Royal Photographic Society, and Accredited Senior in Imaging in the Creative Industries of the RPS, the first candidate from the field of education ever to achieve these distinctions directly.

  • paul-hazell-humanities-university-worcester

    Paul Hazell

    Before becoming a full-time academic, Paul worked as a freelance multimedia designer while lecturing part-time at Falmouth School of Art and Design. Paul’s research interests also include aspects of pedagogy in applied media education. Paul is in the final stages of his PhD in Design History: Properties, functions and value complexes: exploring critical factors in the emergence of the utility Land Rover as an ‘automotive icon'.


Final Year Art Shows

Visit the website

The Worcester Degree Shows are the culmination of work from students on the University of Worcester's arts courses.


Where could it take you?


Our interdisciplinary approach gives flexibility and a wider view of the world, which is attractive to employers. Graduates have succeeded in a variety of careers that include graphic design, video production, animation, arts administration, multimedia and interactive design and teaching.

This course also provides an ideal base from which to go on to postgraduate study.

  • diane-noble-creative-digital-media-graduation-2016

    Case study

    Diane Noble

    Diane, a mother of three, juggled family life and studies to successfully complete a BA (Hons) in Creative Digital Media with Graphic Design and Multimedia at the University of Worcester.

    “As a mature student, married with three children (now 6, 7 and 12) and a part time job in the NHS, and with my husband also studying for a degree, living away from home and taking a degree course in Worcester was a massive decision,” said Diane.

    “The learning gained and the people I met through the course have been inspirational, as have the highly experienced and passionate lecturers. I cannot deny it has been incredibly tough, and at time I felt like I couldn’t succeed, but thanks to lecturers, fellow students, family and friends, I persevered and I am so glad I did.”

    She added: “Getting a degree at all, given my personal situation, is a great achievement, but to come out with a First Class degree is really a huge confidence boost and the icing on the cake. I also won the Boffy Award for Best Student in a Digital Arts Subject, which was an amazing accolade alongside my degree.”

    Diane is now concentrating on her future in design and growing her experience in the area: “I have set up a freelance design business working from home, aimed at working primarily with churches and charities, building on my network of contacts through my voluntary and NHS work.”

  • design2

    Case study

    William Ruhl

    "Since I was introduced to the Creative Digital Media course, I have been in control of my own learning, powered by my interests and driven by the diverse selection of modules and the examples set by the staff that lead them. In my second year, I was introduced to the world of Motion Graphics, where my two main interests of Animation and Graphic Design collided, allowing the creation of interesting pieces for the enjoyment and education of others. Since leaving university I have been working freelance for a variety of companies as both a motion graphic artist and graphic based on my skill sets gained in my time at Worcester."



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How much will it cost?

Full-time tuition fees

UK and EU students

The standard tuition fee for full-time UK and EU students registering in 2017 will be £9,250.

For more details, please visit our course fees page.

International students

The standard tuition fee for full-time international (non-EU) students registering in 2017 will be £11,700 per year.

For more details, please visit our course fees page.

Part-time tuition fees

UK and EU students

The standard tuition fees for part-time UK and EU students registering on this course in 2017 will be £1,156 per 15-credit module, £1,542 per 20 credit module and £2,313 per 30-credit module.

For more details, please visit our course fees page.

Additional costs

Every course has day-to-day costs for basic books, stationery, printing and photocopying.  The amounts vary between courses.


Finding the right accommodation is paramount to your university experience, and our welcoming student communities are great places to live and study.

We have over 1,000 rooms across our halls, 358 of which were new in 2009. We offer halls of residence to suit every budget and need, from our 'Traditional Hall' at £94 per week to the £153 per week 'En-suite Extra'.

For full details visit our accommodation page.


How do you apply?

Applying through UCAS

Single Honours:
Creative Digital Media BA - W212 BA/CDM

Joint Honours:
Animation and Creative Digital Media BA - WW6G
Creative & Professional Writing and Creative Digital Media BA - WP38
Creative Digital Media and Film Production BA - P393
Creative Digital Media and Game Art Design - I759
Creative Digital Media and Graphic Design & Multimedia BA - PW3G
Creative Digital Media and Journalism BA - GP45
Creative Digital Media and Media & Culture - WPF3

UCAS is the central organisation through which applications are processed for entry onto full-time undergraduate courses in Higher Education in the UK.

Read our How to apply pages for more information on applying and to find out what happens to your application.



Apply now via UCAS

Get in touch

If you have any questions, please get in touch. We're here to help you every step of the way.

Admissions office

01905 855111  

Course leader

Helen Holmes       
01905 85 5496